Consumers these days prefer brands with more sustainability credentials, both in how products are made and the way they are packaged. All things being equal, consumers will choose the more sustainable option—rewarding brand owners by buying consumer packaged goods (CPG) that carry greener credentials.
As a result, large companies as well as thousands of smaller ones are looking for ways to tie their brands to sustainable production. The key is to lower the environmental burden of packaging in a way consumers can easily recognize.
See how packaging design and closed-loop circularity can drive consumer preference.
